HeartOfCats started with a very simple observation — there are still too many cats in the UK who have nowhere to return to in the evening, and don't know if they'll eat tomorrow. Volunteers, small shelters, the woman with a feeding station in the woods outside town — they do what they can. But food costs money every single week, and there's never quite enough.

We wanted to find a way for ordinary people to help without feeling like someone's asking them for a donation. So we thought about something we already wear every day. That's how the first bracelet was born — handwoven in our small workshop, with a tiny paw-shaped charm.

Today, every bracelet sold means ten full bowls of food, delivered to cats by people we know by name. That's our quiet promise to you — and to every cat who falls asleep with a full stomach because of it.

— The HeartOfCats Team